Indianapolis Colts Team with Omniture to Optimize Social Networking Portal

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Case Summary

As one of the NFL’s pioneers in social networking, the Indianapolis Colts developed MyColts.net—an online community created to drive increased interaction with fans and optimize Colts marketing initiatives for their main site Colts.com.

Working with the Web analytics experts from the Omniture Consulting group, the Colts marketing team was able to leverage Omniture technology to identify how fans interacted with MyColts.net blogs, forums and other features—as well as reveal how the online community impacted increased activity on Colts.com.

The Colts faced important business challenges including:

• Limited understanding of how site features resonate with fans
• No insight into visitor behavior and impact from one site to another
• Limited ability to optimize ad sales and create targeted online promotions

See how Omniture SiteCatalyst helped the Colts segment visitor data, allowing them to serve highly targeted ads and increase page views dramatically.