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Search marketing is one of the most vital weapons in your marketing arsenal. But if you are not optimizing and automating keywords and bid rules, as well as using the correct attribution model, then it may represent one of the least productive marketing channels in your organization.
In this webcast and guide, Chris Sherman, from Search Engine Land, shows why marketers who invest in sophisticated search solutions and technologies can produce more productive and better aligned search campaigns for their brand. Hospitality eBusiness Strategies (HeBS Digital) shows how they used analytics data from Adobe® SiteCatalyst® to build and refine their keyword list and used Adobe SearchCenter+ to measure, manage and optimize their search campaigns across channels.
This webcast and white paper discuss:
- Four keys to effective SEM measurement
- How to choose the right attribution model
- The approach HeBS Digital uses to prove the value of brand bidding
If you are not using automated solutions then your search marketing budget is leaking cash unnecessarily. Download this content today to begin optimizing your SEM campaigns.
