CNET Asia Optimizes Online Channel with Omniture

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Case Summary

With growing site traffic and activity, CNET Asia—which offers the most dynamic, relevant and innovative media-based marketplace for technology around the world—needed a more sophisticated Web analytics tool to replace its time consuming practice of compiling data from many different sources. After researching a variety of Web analytics tools, CNET chose Omniture SiteCatalyst to track and analyze its Web site activity.

CNET Asia faced important business challenges including:

• Time-consuming steps required to generate reports
• Inability to access real-time data
• Need for more sophisticated tool to support growing site traffic and activity

Today, more than 30 CNET Asia associates use SiteCatalyst to meet their diverse reporting needs. The entire organization now has access to real-time traffic and click-through reporting and SiteCatalyst’s ClickMap if used to validate decisions in major Web site redesign.