Measuring B2B Beyond the Lead
Proving & Improving Marketing’s Contribution
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Are you making marketing decisions with superficial data? This webinar shows you why B2B marketers are deepening their metrics, how that can become a reality, and what a leading B2B organization saw when they began to look beyond the lead. Specifically, you'll learn how to:
- Measure marketing's contribution to sales beyond the lead
- Optimize campaign results (online and offline) based on sales metrics beyond the lead
- Justify and align marketing budgets with sales based on pipeline commitments beyond the lead.
Key highlights include:
- Who has accountability for what in the Sales/Marketing interaction?
- What metrics are B2B marketers most satisfied with?
- What is the difference between leads that respond vs. leads that close?
- Webinars or White Papers?
- Is your gut right?
Presented by:
- Mikel Chertudi, Sr. Director, Online and Demand Marketing, Omniture
- Chad Sollis, Director, Interactive Marketing, Omniture
- Todd Barr, Sr. Director Customer & Partner Marketing, redhat