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How Much Can A/B and Multivariate Testing Increase Engagement and Conversion?

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Marketers are spending more and more each year bringing customers to their Web sites. Smart marketers now realize the importance of testing each portion of the website to optimize the customer experience and increase conversions. This webinar discusses techniques to enable marketers to make more insightful website decisions.

No matter how your organization measures a success event, proper testing can help you learn which creative elements different customer segments are most likely to engage with and, ultimately, take the action you want them to take. In this webinar highlight, learn how testing and optimization can have dramatic influence on response. We'll explore:

  • Optimizing today's online marketing funnel
  • How to start A/B testing today
  • Moving from A/B testing to multivariate testing
  • How, Dell, and others have utilized testing to increase conversion