Rich Internet Applications are allowing websites to add flashy content, visuals, and videos. With this new technology, however, it is not clear if these applications are profitable, let alone improving the customer experience.
Join Omniture’s Stephen Hammond and Tim O’Hare of Scripps Network as they discuss why it is so important to invest in Rich Media Applications. Learn best practices and measurement strategies that will help you utilize RIA’s for one of their primary purposes—making the customer experience easier and more enjoyable. You can also learn how to leverage these applications to make your organization more profitable.
Together, they discuss:
Steve Hammond, Product Manager, Omniture
Stephen Hammond has consulted with hundreds of the Internet’s largest and most innovative companies in optimizing online marketing. With more than 10 years experience developing Internet applications and rich media, Mr. Hammond specializes in architecting and implementing effective solutions to improve Internet marketing value for small businesses and worldwide enterprises. Among his accomplishments while tenured at Omniture, he developed a rich interactive media player which streams hundreds of thousands of interactive videos each year, and invented Omniture ActionSource™, ¬a patent-pending, Flash-based solution for measuring and optimizing rich Internet application usage. Mr. Hammond holds a bachelor’s degree in Information Systems and E-Commerce, and a master’s degree in Business Management (MBA) and works in Omniture’s Product Management division.
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