Search campaign costs are rising as more and more companies realize the need to have an online presence. At the same time, managers are being asked to attain greater levels of return on their marketing spend. While these two trends seem to work against each other, the savvy marketer can optimize the conversion process—from search to purchase---to increase conversion.
Join Joel Hall and Jason Bishop as they discuss the need to optimize landing pages to give customers a more relevant and meaningful experience. Follow Joel and Jason from search keyword to landing page in an in-depth case study to see what you can do to make your online marketing more effective. Together, they discuss:
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