Actions Speak Louder Than Clicks

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2 industry veterans tackle some of a marketing executive's most critical questions, including:

1. Why should I think about actions as more than just clicks?
2. What are the key attributes of "after-the-click" marketers?
3. Which testing variables have the highest impact?
4. How should my organization balance usability, analytics, testing, and targeting?

About our experts:

Mark Taylor, Executive Vice President - Chief Marketing Technologist, Wunderman
Mark Taylor is a strategic leader, passionate about technology-enabled, customer-centric marketing and the strategic and executional opportunities it presents now and for the future. With metrics and performance as a focus, he has consistently melded together companies, techniques and approaches to construct new and exciting ways of creating added value marketing solutions for global clients for more than 15 years. His core focus is designing and delivering relevant and effective technology-enabled marketing solutions to Wunderman's key clients, such as Ford, Microsoft and Citi Group.

Brent Hieggelke, Vice President - Strategic Marketing, Omniture
Brent is an award-winning marketer with 20 years experience across media and financial services. Brent came to Omniture as part of the Touch Clarity acquisition where he was CMO. Brent is now VP of Strategic Marketing for Omniture.  Before Touch Clarity, Brent spent over 6 years as VP Marketing for WebTrends, where Brent was instrumental in growing and evangelizing the nascent web analytics category.