SEM Insights into B2B Buyers:
Using Search to Understand Your Sales Cycle

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Join our discussion with Gord Hotchkiss of Enquiro as we talk about how to give B2B searchers what they really want. We'll explore:

1. Multi-channel media consumption throughtout all phases of the sales cycle
2. Discovering and leveraging the roles and objectives of B2B searchers
3. What are "Satisficing" and "Working Memory"
4. Visual scanning patterns on the home page

About our expert:

Gord Hotchkiss, President, Equiro Search Solutions
In the marketing and advertising field for 24 years, Gord is a much quoted writer and a frequent speaker at the major online media trade shows and conferences. In the past 3 years, Enquiro has led the drive to take a more strategic approach to using search as a marketing channel through thought leadership and ground breaking research, including two eye tracking studies. He is currently the Chair of the Search Engine Marketing Professionals Organization (SEMPO) and is co-chair of its research committee.