Eye Tracking, Click Mapping, and Conversion Pathing

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Join our discussion with Gord Hotchkiss of Enquiro as we talk about how to give B2B searchers what they really want. We'll explore:

1. Homepage optimization
2. Random access vs. serial access
3. Visual scanning patterns on the home page (increase benefit statements - relevancy)

About our expert:

Gord Hotchkiss, President, Equiro Search Solutions
In the marketing and advertising field for 24 years, Gord is a much quoted writer and a frequent speaker at the major online media trade shows and conferences. In the past 3 years, Enquiro has led the drive to take a more strategic approach to using search as a marketing channel through thought leadership and ground breaking research, including two eye tracking studies. He is currently the Chair of the Search Engine Marketing Professionals Organization (SEMPO) and is co-chair of its research committee.