Best Practices for Web Analytics Governance: How to Structure Internal Resources to Ensure Success

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Who owns Web analytics in your organization? More than one person? No one? Better yet, who “owns” the Web site as a whole? Many companies haven’t designated a single point of contact to oversee the entire Web site, much less the Web analytics program. Find out how important it is for you to establish Web governance and some approaches you can take to improve or implement it..

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