Search Engine Marketing: Maximizing Profit with Web Analytics

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Search Engine Marketing (SEM) has clearly emerged as one of the most powerful and effective marketing strategies available. Back when you only had a list of ten to twenty keywords to manage, it was fairly easy to analyze the data by hand. But if you’re like most of your search marketing peers, you could have as many as 100,000 keywords or more that must be managed daily. At the same time, bidding costs continue to rise. Find out best practices for managing this increasingly complex means of marketing.