Maximize Conversion for your Email Campaign

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Email marketing success is based upon the ability to send relevant, timely, and precisely targeted messages. Using visitor behavioral data to create targeted email segments is proven to generate better results; however the approach has typically required complex and costly technology integrations.

Omniture Genesis offers pre-built integrations to more than 30 email partner marketing applications, giving online marketers a complete solution for creating and measuring the performance of email marketing campaigns.

• Single dashboard provides combined reporting for Omniture analytics and email campaign data
• Share relevant visitor behavioral data with email campaign performance metrics
• Automatically create remarketing segments based on visitor behavior such as purchase history, cart abandonment, and product content views
• Create custom remarketing segments