Omniture SiteCatalyst 14:
RIA Optimization
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In the Web 2.0 world, Rich Internet Applications (RIA) are becoming the new standards for enhancing customer experience. But with the promise of a better user experience, companies must also consider whether or not the investment in RIA is leading to the desired business results. This can only be done through measurement and optimization.
According to a recent Forrester report , Web analytics tools should be used to uncover traffic patterns that show how many users begin a task, how many complete it, and where users drop off. But measuring the value of RIAs have frequently been thwarted by measurement obstacles, from the impact on user behavior to limitations on what can be tagged and measured on a page.
