Omniture SiteCatalyst 14: Visitor Interaction Profiling

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Today’s savvy online consumers require a more personal, relevant, and meaningful experience. The ability to communicate and conduct business in a more personal manner is now critical to meeting customer expectations. Assembling customer profiles containing a variety of data types can eliminate biases and incorrect assumptions, and provide a more robust portrait of site visitors. Yet, companies are struggling to bring together online and offline data to create a holistic view of the consumer.

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