Where is Interactive Marketing Heading?
See How Your Marketing Fits Into Today's Online Marketing Suite
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The growth of interactive marketing is poised to accelerate in coming years. Despite this, are you one of the many online marketers who already feels overwhelmed? Do you struggle to align your interactive marketing activities within your organization? Do the vendors you partner with work in silos?
Join Forrester senior analyst Suresh Vittal and Omniture’s Wes Funk as they discuss how the online marketing suite of the future will help resolve fundamental issues marketers have today. Through a central hub that supports a network of interactive marketing specialists, the online marketing suite will help companies create more engaging experiences, consistent messaging, and positive user experiences.
As a Forrester recommended “central hub” to the online marketing suite, Omniture shares a vision of how successful marketers will collaborate in coming years. Join Forrester and Omniture as we compare our perspectives regarding:
- Interactive marketing growth projections
- Current and future versions of the Online Marketing Suite
- Four phases of adopting the Suite in your organization
About our expert:
Suresh Vittal, Senior Analyst, Forrester Research
Suresh serves Direct Marketing professionals. His research focuses on the confluence of technology, data, and analytics and the impact on marketers. Suresh helps marketing clients navigate the ever-changing marketing technology landscape and develop data-driven marketing strategies.
His research agenda focuses on enterprise marketing technologies, database marketing strategies, customer analytics and technologies that make customer insight operational. In the past, Suresh has written about contact optimization, inbound marketing, marketing optimization, and the changing enterprise marketing software landscape.
