Using Personas to Skyrocket Conversion

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If you fit the profile of a spontaneous persona, you will probably skip down after reading this line. This is unlike a methodical persona, who will no doubt read every word of this text. No matter what type of persona your business deals with on a daily basis, it is critical to understand those personas in order to serve relevant content.

We invite you to join best-selling author Bryan Eisenberg as he discusses how marketers should use personas as they develop campaigns and as they optimize the conversion process. He reviews:

1. The role of personas in conversion
2. What eye tracking studies reveal about personas
3. How Leo Schachter used personas to skyrocket conversion

Avoid the trap of writing content and creating campaigns for personas just like you—learn to understand all of your customers needs and create content that works for them all.

About our expert:

Bryan Eisenberg , Co-Founder, FutureNow

Bryan is recognized worldwide as a leading expert on online marketing and marketing analytics. Bryan is a co-author of the #1 best-selling Wall Street Journal, New York Times, USA Today, and BusinessWeek best sellers: "Waiting For Your Cat to Bark?" and "Call to Action".

He is the publisher of Future Now's award-winning blog and newsletter GrokDotCom, one founder of WAA, and has been in the industry since 1998.