Building an Optimization Organization:
How to Overcome Corporate Barriers to Optimization and Testing
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Are you feeling pressure from your boss, shareholders, or investors to make your advertising dollars go further in today’s economic environment? Are you being asked to do more with the same budget---or even less? If so, you are not alone.
We invite you to join John Broady, of Omniture, John Lovett of Jupiter, and John Pace of Real Networks, as they demonstrate how companies can benefit from being data-driven. They will cover:
- Overcoming Common Barriers to Testing
- Making Testing Continuous and Iterative
- Running Effective, Actionable Tests
