So, do you know what c=4m+3v+2(i-f)-2a is? It has helped thousands of online marketers optimize their landing pages and marketing campaigns. Smart marketers realize that online testing is critical to serving relevant content. Join Jimmy Ellis, MarketingExperiments, and Mikel Chertudi, Omniture, as they review:
Jimmy Ellis, Director of Optimization Research, MarketingExperiments
Jimmy has conducted and analyzed more than 300 experiments. He specializes in optimization research, search engine marketing and email marketing strategies. He recently led a free trial experiment for a subscription-based research partner that resulted in a 43% reduction in cost-per-acquisition. He is a sought-after public speaker and hosts live optimization clinics at several Internet industry tradeshows.
Mikel Chertudi, Vice President, Demand and Online Marketing, Omniture
Mikel oversees global strategy and execution of demand creation for new customer acquisition and cross selling including the tactics of search (both paid and SEO), email, newsletters, display, content syndication, direct and dimensional mail. He’s responsible for authoring best practice guides, webinars, and reports on marketing and technology issues.
He and his team have deployed a comprehensive marketing technology-based solution for increasing response effectiveness by intertwining search marketing automation, email and direct mail lead nurturing automation, progressive telephony, on-site behavioral targeting, ad serving, A/B and multivariable testing, personalized prospect portals with Web analytics as the anchor technology to deploy a highly-relevant prospect and customer experience.
We Value Your Privacy
Copyright © 2006 - 2019 Adobe Systems Incorporated. All rights reserved.
Adobe, Omniture and the Adobe logo, are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.