Forrester Research references how Overstock.com connects with Omniture Merchandising and rating and review provider Bazaarvoice through Omniture's Genesis network to automatically merchandise products based on onsite searches and product reviews.
Omniture Merchandising™ enables retailers to execute online merchandising strategies that optimize marketing effectiveness through increased conversions and average order value (AOV). By improving shoppers’ ability to find and select products, and promoting products based on business goals and metrics, Omniture Merchandising helps retailers grow their online channel.
Key benefits include:
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