500% increase in conversions among shoppers who search
Global retailer Guess, Inc. recognized that its online merchandising was not delivering a consistent product search experience, potentially suppressing conversion rates and discouraging shoppers from utilizing search capabilities on the site. The retailer’s research indicated it could improve customer satisfaction, increase conversion rates and drive more sales, by using merchandising to make it easier for shoppers to find the products that were of most interest to them. “We had a homegrown site search application and the relevancy of the results was weak,” says Guess SVP and CIO Michael Relich. “Customers that typed in partial search strings got hits only about 30% of the time.”
Key benefits include:
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