Measure and Monetize Online Video:
Why 57% of Advertisers Are Rethinking Their TV Budget
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A recent study from Forrester research found that 57 percent of advertisers plan to spend less on TV and plan to spend it in web advertising like online video and rich media. With more and more money transitioning from offline channels like television, online marketers have an opportunity show how online video can provide measureable results.
Join James McQuivey, VP at Forrester, and Jeffrey Jordan, of Omniture, as they discuss why online video provides a unique opportunity to engage and entertain online viewers. They also cover how to measure and monetize online video in a way that offline media cannot do.
About our expert:
James McQuivey, Vice President, Forrester
James serves Consumer Product Strategy professionals. He analyzes television and media technology and specializes in the future of the moving image, including digital video recorders, HDTV, video on demand, Internet-based video, and the business implications of each of these disruptive technologies or movements. Beyond this, he also covers digital music and digital publishing shares with other Forrester analysts an interest in the future of the digital home.
Previously at Forrester, James served as a vice president and research director, running Consumer Technographics North America, Forrester's unparalleled consumer research effort. Before that, he was a senior analyst and founding member of the online retail strategies practice at Forrester, where he launched Forrester's coverage in the travel and automotive industries. In addition to keynoting at industry events and Forrester Forums, James is routinely sought-after for comment by such publications as The New York Times, The Wall Street Journal, and USA Today. He has been interviewed for radio's All Things Considered and Marketplace, and has appeared on CNBC and CNN.
