In a recent Forrester report, Rebecca Jennings noted that with interactive marketing forecasted to grow 32% in the US and 17% in Europe, the reliance of marketers on these channels becomes increasingly obvious. But with increased spend comes increased expectations; tracking results through basic measures such as click-throughs won’t be sufficient.
While click-through and response metrics are a good starting point, they are akin to a retailer measuring how many customers try on a sweater. Conversion metrics deep in the funnel truly help marketers understand the impact of their marketing.
If these things matter to you, this whitepaper will have just what you need.
We Value Your Privacy
Copyright © 2006 - 2018 Adobe Systems Incorporated. All rights reserved.
Adobe, Omniture and the Adobe logo, are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.