The Interactive Marketing Metrics You Need:
A Forrester Research Document + Omniture Testing Workbook

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This year, online spend is expected to increase by almost 20%. With increased marketing spend comes increased expectations; tracking results through basic measures such as click-throughs won’t be sufficient. To that end, we've prepared the following bundle, to help you better prioritize your 2009 marketing actions.

Forrester Research - The Interactive Marketing Metrics You Need

In this research document, Rebecca Jennings covers the important metrics that online marketers need to be analyzing and making marketing decisions on. This paper will help marketers overcome data overload and focus on the key metrics that will give insight into various aspects of the business, from acquisition to conversion to loyalty.

Omniture Testing Workbook

Once you are looking at the right metrics, it will become painfully obvious where gaps exist in your acquisition and conversion processes. This workbook is based off of research conducted by Forrester that shares 7 quick fixes that websites can use to show immediate results. When evaluated with business objectives and an understanding of current weaknesses, these testing opportunities can help improve conversion.