E-LOAN integrated the testing of marketing messaging through Omniture Test&Target and email marketing solution, Responsys Interact. Through this integration, E-LOAN was able coordinate the headlines and creative from their Responsys email campaigns with the headlines and creative on their loan application landing pages. E-LOAN then leveraged Test&Target’s A/B testing functionality to optimize and display the most relevant loan application content to visitors. Not only were they able to identify the optimal email creative and landing page, but they identified the best-performing pair together.
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