Shockwave Leverages Omniture Test&Target for Multivariate Testing and Visitor Segmentation

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Case Summary

The Shockwave team deployed Omniture SiteCatalyst for real-time analytics and Omniture Test&Target for multivariate testing and visitor segmentation. The team launched an initial multivariate test on the Shockwave Unlimited offer page using different messaging combinations to influence conversion.

Shockwave decided next to up-sell Shockwave Unlimited to free members based on a user’s game genre preferences and gaming history on the site. Shockwave conducted additional multivariate tests which displayed images of paid games to visitors with free memberships—specifically surfacing imaging based on their game genre preferences.

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