Vodafone Australia Centralizes Reporting and Optimizes Conversions with the Omniture Online Marketing Suite

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Case Summary

As one of the world’s largest mobile and data communications corporations, Vodafone Australia was intent on combining multiple data sources and channels to achieve an accurate view of company performance. The company implemented the Omniture Online Marketing Suite, leveraging four products designed to drive increased performance—from acquisition, to customers’ on-site experience and conversion, to retention and remarketing. The Omniture Suite provided Vodafone with an integrated source or marketing performance analysis and optimization.

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