With the growth and popularity of social media online marketers today are aiming to get involved and are often asked is this a trend or a worth while investment?
Join MarketingSherpa's Senior Analyst, Sergio Balegno as he discusses market trends, social media budgeting, and why many marketers find it difficult to measure social media ROI.
Ted McDonald, from National Gepgraphic reviews how National Geographic faced a similar situation to many online marketers-- they didn't know the value of their social media investment. Ted covers best practices that he learned as National Geographic categorized and analyzed social visitors.
Sergio Balegno, Senior Analyst, Marketing Sherpa
Sergio Balegno is a Senior Analyst with the MarketingSherpa Research Group. His research covers the topics of Social Media Marketing, PR, Email Marketing, and Business Technology Marketing for MarketingSherpa Benchmark Guides and Special Reports. Sergio is a frequent speaker on these topics at MarketingSherpa summits, industry conferences and online events.
His 30 years of marketing experience have included roles as client-side executive, agency principal, consultant and now analyst.
Ted McDonald, Manager of Web Analytics, National Geographic
Ted McDonald manages the web analytics program at National Geographic. Ted uses 10 years of web analytics experience to provide timely insight into National Geographic's audience, allowing them to continually improve their user experience, return on ad spend, and conversion rates.
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