Esurance Targets Local Offers to Visitors with Omniture
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Case Summary
Esurance selected Omniture Test&Target for its geo-targeting capabilities and best-in-class A/B and multivariate testing functionality. The fact that landing page content could be dynamically updated through Test&Target based on current site activity was also a key selling point.
“Before working with Omniture, our campaign testing consisted of a manual process and we were interested in finding a way to target offers to different groups of visitors without undertaking significant development work,” said Tolithia Kornweibel, director of online marketing for Esurance. “Now we’re able to iterate on our tests quite quickly to achieve the best results and constantly explore new aspects of our customer experience to optimize.”
