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Make Black Friday Green:

10 Tips to Prepare for the Holiday Season

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The holiday season--where many online sites make most of their money--is quickly approaching.  Online marketers who prepare now will see the benefits of their work later this year.  By implementing key conversion tactics today, you will better prepare for holiday traffic. 

We invite to join 3 marketing experts as they discuss best practices and recommendations that will help black friday come early this year.

Stefan Tornquist, MarketingSherpa - 5 best practices from the eCommerce Benchmark Guide

Steven Harris, Cable Shopping Network -   From his years of experience in the offline retail world, Steven shows which offline retail strategies work well online.  Cable Shopping Netowrk uses triggered emails to increase sales and conversion on their site.

Ben Viscon, REI - Ben shares how REI uses advanced merchandising techinques that provide a better experience for REI customers.  These tactics help REI provide a great value to Web site visitors.

If increasing sales and achieving the greatest ROI during the holiday season is important to your business, this webinar will be well worth your time today.

About our experts:

Stefan Tornquist, Research Director, MarketingSherpa

Stefan Tornquist is the research director for MarketingSherpa. His team covers a wide range of digital marketing topics including email, search, social media and ecommerce. Stefan's research and commentary have been featured in mass media publications such as the Wall St. Journal, Business Week, and AdAge as well as vurtually every trade press outlet. Stefan is a frequent  speaker at industry events, including conference by the Ad:Tech, the Direct Marketing Association, the Web Marketing Association, and many others.

Steven Harris, Vice President Online Marketing, CableShoppingNetwork

Steven Harris is VP of Marketing and New Product Development for Cable Shopping Network, a leading multi-channel merchant in the direct-response marketing industry.

Steven propelled Cable Shopping Network's E-retail channel to triple digit growth in 2008, and has the company headed for a repeat performance in 2009. An industry veteran with nearly 15 years experience in the field of e-commerce, Harris has delivered dynamic results for a range of B-to-B and B-to-C marketers, including multi-million dollar retail and wholesale organizations, startups and not-for-profits.

Ben Viscon, Merchandising Manager, REI

Ben Viscon is the Online Merchandising Manager for REI (Recreational Equipment Inc.) based in Seattle, Washington.  He joined the company in 1999 and helped launch REI's second online store, In addition to managing the Online Category Merchant teams for and, Ben is part of the larger management team responsible for shaping REI's multi-channel strategy.

With over 20+ years of retailing experience in store management, product management, merchandise and financial planning, strategy planning and direct marketing as well as eCommerce with such retailers as Dillard's, Macy's, Starbucks Coffee Company and now REI, Ben brings expansive knowledge and a proven record of achieving great success by always staying focused on the customer.