The Omniture Online Marketing Suite Webinar Series

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See the best of Omniture Summit EMEA
We have chosen the best reviewed and highest rated breakout presentations from the recent Omniture Summit, and bring them to you, right at your desk, with The Omniture Online Marketing Suite Webinar Series.

Best practices in online marketing from the Omniture Marketing team
Using on-site data to drive off-site campaigns

Speakers:
Neil Morgan, VP Marketing and Channels, Omniture EMEA
Stuart Scott, Online Marketing Manager, Omniture EMEA

Do you realise that you probably already have all the data you need to target more effective, personalised campaigns to your prospects and web site visitors? Hear directly from the Omniture Marketing team about how to use that data you collect about your visitors to build more targeted campaigns both on and offsite. They will share their own experiences of doing this for their own business.

During the webinar you'll learn:

• How to identify and collect anonymous visitor profile data that can be used in your marketing campaigns.
• How to use that data to build demographic & behavioural segments for marketing campaigns.
• How to test alternative creatives by segment to increase conversion rates.
• How to develop nurturing campaigns that track visitor behaviour and deliver targeted messages.
• How to improve search marketing via keyword bid and portfolio management.

This will be reinforced with case study material from the marketing team at Omniture showing how they have increased conversions through the Omniture.com site.

Neil Morgan, VP Marketing and Channels, Omniture EMEA A career marketer in enterprise software, Neil has spent seventeen years across all marketing disciplines including product management, product marketing, channel marketing, public relations, analyst relations, and strategic marketing management.

Stuart Scott, Online Marketing Manager, Omniture EMEA Responsible for maintaining and extending Omniture’s web presence across EMEA, planning the database strategy and driving site traffic using search engine marketing, email and display advertising, for customer acquisition.

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