Highlights for Children Improves Relevance of Its Web Site's Content with Omniture SiteSearch
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Case Summary
Omniture SiteSearch helped Highlights improve the ease-of-use of its Web sites. Specifically, the company customized and fine-tuned site search results for increased relevance, depending on what a visitor was searching for, and in a way that eliminated irrelevant results as much as possible. “We know that if a visitor doesn’t find what they want quickly, they are likely to leave our site,” said Scott Treadwell, Vice President of E-Commerce Marketing, Highlights. “Omniture SiteSearch provides us with a more granular level of control over our search experience so we can easily guide visitors to the information they are seeking and ensure they do not leave dissatisfied.”
