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According to MarketingSherpa and Omniture recent research, some of the top challenges of search marketers include tracking offline conversions, increasing competition, tracking effectiveness, and spending time where it matters. Our search experts will discuss best practices and applications that can help you overcome these common, complex challenges.
Our experts will discuss:
MarketingSherpa's Research Director, Stefan Tornquist reviews the top challenges to search marketing and reviews 5 best practices from the MarketingSherpa search benchmark guide.
Mike Deckman, Marketing Manager at Vintage Tub & Bath, reviews:
- How they used to spend 90% of their time analyzing data and only 10% improving it--and how they overcame this challenge
- Which metrics he uses to make profitable campaign decisions on
- Closing revenue gaps by using micro-conversions
About our experts:
Stefan Tornquist, Research Director, MarketingSherpa
Stefan Tornquist is the research director for MarketingSherpa. His team covers a wide range of digital marketing topics including email, search, social media and ecommerce. Stefan's research and commentary have been featured in mass media publications such as the Wall St. Journal, Business Week, and AdAge as well as virtually every trade press outlet. Stefan is a frequent speaker at industry events, including conference by the Ad:Tech, the Direct Marketing Association, the Web Marketing Association, and many others.
Mike Deckman, Marketing Manager, Vintage Tub & Bath
Mike Deckman serves as Internet Marketing Manager for Vintage Tub & Bath, an Internet Retailer Top 500 company and America's largest private retailer of clawfoot bathtubs. Since joining Vintage Tub & Bath in 2007, Mike led his team through advanced in-house SEO, SEM, Affiliate, and SCE tactics that resulted in consistent double-digit growth for the company. Mike is from Northeast Pennsylvania and is an avid paintball enthusiast.
