Sun Microsystems Doubles Conversion Rates from Video Content through Omniture Genesis

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Case Summary

Sun Microsystems utilizes rich media content as a major part of its online marketing and lead generation efforts and needed a way to accurately measure video’s impact on different audience segments and where it performed best across its sites.

Sun selected Omniture SiteCatalyst to measure Web visitors’ activity, then integrated SiteCatalyst with Brightcove, a leading online video platform, through Omniture Genesis. The integration enabled seamless communication between Sun’s Brightcove video assets and SiteCatalyst online analytics to help Sun quickly identify the most profitable paths through its Web site.

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