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In July, Omniture and MarketingExperiments collaborated on a survey to help marketers understand the challenges, effective tactics, and best practices related to Web site optimization and conversion.  The survey, taken by 1100+  marketers, included industry-specific analysis to help marketers know how they are performing compared to their peers.

In the survey results webinar, Adam Justis (Adobe) and Andy Mott (MarketingExperiments) review some of the most intriguing findings from the survey, including:

• Nearly 50% are using manual processes to test promotional content
•  80% of respondents do not serve personalized content to visitors
•  Of those who target, 72% are targeting manually
•  86% of respondents do not promote content based on performance metrics

If improving conversion on your Web site is important to you, this webinar will be well worth your time.