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Mobile marketing is emerging as a new and exciting medium for many marketers. Mobile spending is expected to increase to over 600 million in 2010, and that number is only expected to continue to grow over the coming years.  Still, the question remains, "Should my company be involved in mobile marketing?"

Join Noah Elkin, Senior Analyst at eMarketer, as he reviews mobile spending trends and projections, key drivers to mobile marketing, opportunities and benefits to mobile marketing, and other important data to help you build a case for mobile in your organization.

Matt Gross, GM at Ulocate Communications--producer of the popular WHERE mobile application, shares how they are currently measuring WHERE to gain better insight into their customers, improve the product, and increase advertising revenue.  For Ulocate, mobile app measurement is key to improving their products and businesses.

Whether you are trying to build the case for mobile, or learn how to do it better, this webinar will be well worth your time today.