Majestic Wine Savours the Flavour of On-Demand
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Case Summary
Majestic Wine recently decided to overhaul its Web site to better mirror the high standard of service and unparalleled visitor experience its customers have grown to expect from shopping in its offline stores. The company required an automated merchandising solution that would offer customers intelligent product suggestions while also helping the marketing team reduce its reliance on the IT department. Majestic selected Omniture Merchandising for its seamless integration of internal search and merchandising data—allowing for easy communication between both technologies and removing, in many cases, the need for manual input and IT involvement for on-site search changes.
