Limelight Networks® Increases Response Rates by Optimizing Remarketing Programs

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Case Summary

Limelight Networks®, a content solutions provider for thousands of entertainment, technology and government entities around the world, needed insight into the impact marketing programs had on prospect behavior. Limelight integrated Omniture SiteCatalyst and Eloqua email marketing technology through Omniture Genesis to measure all Web activity and email campaign response metrics in a single reporting system. In certain remarketing initiatives, the company increased email response rates up to 266 percent by understanding which elements of a remarketing email drove conversions.

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