This year marketers are shifting budget from traditional to interactive media, and for good reasons. Forrester Research surveyed marketing executives from firms with more than 200 employees across multiple industries to further explore the circumstances behind the move to interactive marketing.
In this independent report, Shar VanBoskirk, Vice President at Forrester Research, explains the factors behind the decline in traditional marketing and shows the reasons why current marketing professionals are investing in interactive marketing efforts. It is predicted that by 2014 interactive marketing will near $55 billion and represent 21% of all marketing spend.
Forrester Research examines the effects that the cannibalization of traditional media will have on current advertising budgets, agencies, and publishers. Download this white paper to see how you can stay ahead of the quick growth of interactive marketing and learn how to best invest in mobile, video and social media.
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