Asset Marketing Ties Offline Print Ads to Paid and Natural Search through Omniture Consulting Services and Omniture SearchCenter
Fill out the form to the right to download
Case Summary
Asset Marketing’s family of Web sites, including govmint.com and stauer.com, are top destinations for coin and jewelry collectors. Asset Marketing wanted to understand how offline marketing initiatives, such as print ads and catalogs, impacted paid and natural search on the Web. Asset Marketing selected Omniture SiteCatalyst to provide analytics and reporting across its network of sites and added Omniture SearchCenter to measure paid search alongside natural search within one single repository. Asset Marketing increased overall revenue by 47 percent, created a stronger attribution model and increased return on ad spend.
