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The Best and Worst of Paid Search in 2009

Why Most Ads Fail the Test

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Join Forrester expert Shar VanBoskirk in this whitepaper as she points out some common problems that many companies are facing when it comes to paid search ads and some solutions and best practices to ensure that your search ads are sucessful in 2010.

Forrester applied an adjusted version of its Search Marketing Review methodology to 300 paid search ads from the retail, travel, consumer packaged goods (CPG), media and entertainment, financial services, and business services industries. Despite some bright spots — primarily in retail and travel — the majority of ads (58%) failed.

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Download this whitepaper to learn tips and strategies to improve the effectiveness of your current paid search campaigns.  Also learn how to create successful campaigns for 2010.