Omniture Optimises Mircrosoft's NHS Resource Centre

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Case Summary

The Microsoft National Health Service (NHS) Resource Centre is a dedicated online community service for NHS employees in the UK. The NHS team wanted more sophisticated measurement that had the ability to gain an in-depth understanding of what type of visitor came to the Web site, what their behavior demonstrated and which
areas of the site were working better than others. The company employed Omniture Consulting and SiteCatalyst to guide optimization efforts. With Omniture’s help, the Microsoft NHS Resource Centre has seen a significant amount of additional revenue.

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