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The marketer’s dream is to generate social campaigns that become viral sensations that build waves of momentum.
While there is no formula to generate these viral campaigns on demand, by proactively using your SEM program to understand and promote social interactions, you have a far better shot at riding the wave.
In this webinar, you will learn how SEM, SEO and social marketing interact to create viral campaigns. Howstuffworks.com shares how they 'prime the pump' to create viral campaigns. Search and social media marketers will learn how they can work together using important data to help each other succeed.
You will learn how to:
- Use SEM campaign data to develop social marketing programs
- Measure the value of viral campaigns
- Work with your peers to develop integrated campaigns
About Our Experts:
Francis Lavelle, Director of Analytics, Discovery Communications
Francis Lavelle is the Director of Analytics at Discovery Communications, Digital Media and he has extensive experience in both media and ecommerce analytics with a strong background in web product development. Prior to working at Discovery Francis managed Web Analytics for Delta Air Lines. Francis also served as Manager of Online Strategy for Redcats USA and as the Director of product development for Internet start up e24/7 inc.
Wes Funk, Sr, Manager Demand Generation, Adobe
Wes Funk has a passion for online marketing, and looks for every opportunity to help businesses apply the relevance, convenience, and reach of the Internet to their customers. As Director of Online Marketing at Omniture, Wes brings thought leadership from Omniture, their network of partners, and across the industry in the form of webinars and best practice guides. His team also oversees the planning and execution of display media, email, search, and other online marketing campaigns.
