Now more than ever, marketers are faced with the challenge of having more relevant and engaging conversations with their customers. With social media emerging as a legitimate channel, customers expect companies to not only be active in social media but to engage in conversations through these channels.
Aberdeen Research Group investigates the key benefits of social media monitoring and presents research on how Best-In-Class companies are staying ahead of the curve through social media monitoring and measurement.
Ariba provides insight on how to make sense of the complicated social media landscape by consolidating data in order to make actionable decisions.
If it is important to your business to measure and optimize social media, this webinar will be well worth your time today.
Kevin Martin, Vice President and Principal Analyst, Aberdeen Research Group.
Kevin has an extensive background working with vendors and end-users of technologies that drive human capital and business performance improvement.
Rudi Shumpert, Manager, Marketing Web Development, Ariba
Rudi focuses on optimizing and enhancing Ariba's web properties. With 14 years of development experience in various technologies like ColdFusion, XML, and multiple database tools, he leverages these tools with innovative use of Omniture's APIs to extend Ariba's data and analytics gathering.
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