Alaska Airlines Increases Revenue and Conversion Across Marketing Channels with the Omniture Online Marketing Suite

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Case Summary

Alaska Airlines needed to more effectively measure and optimize the revenue occurring on its Web site. An existing analytics solution was providing high level data points, but could not give the company a consolidated view of data from all marketing channels in one place.

Alaska Airlines selected the Omniture Online Marketing Suite for its ability to provide fully integrated marketing solutions from acquisition to conversion.

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