Zeo Personal Sleep Coach--- Zeo Gains Key Insights and Refines Business Strategy with Omniture Online Marketing Suite

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Case Summary

Zeo, the personal sleep coach company, measures sleep quantity and quality and helps users find proven ways to rest better. Zeo needed actionable data shape its business and marketing strategies. Zeo implemented Omniture SiteCatalyst, SearchCenter and Test&Target and saw a 1,500 percent increase in revenue and achieved a more than 4,000 percent return on ad spend.

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