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As audiences are increasingly ignoring the barrage of today’s advertising messages, customer data plays the critical role in helping marketers become relevant in each medium and message we craft.
Elana Anderson, Forrester Vice President and Research Director, focuses her team’s research on the changing role of marketing in an era of media fragmentation, interactive media, and fast-changing consumer behavior. In this webinar, she combines two of her specialties- customer analytics and marketing technology.
Specifically, this webinar includes:
Elana also answers questions such as: