GettingPersonal.co.uk Streamlines Search Campaigns and Improves Conversion Rates with Omniture SearchCenter and SiteCatalyst

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Case Summary

Getting Personal.co.uk is a leader in the online gift market and needed more in-depth reporting and intuitive management tools to efficiently run its PPC programs. To help, Getting Personal selected Omniture SearchCenter, which provided the company with a robust set of tools to automatically manage keyword bids. This was also integrated with Omniture SiteCatalyst. Using the Omniture tools, Getting Personal was able to see an increase in total conversions by 25 percent during the most recent Christmas retail season.

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