In Forrester’s inaugural evaluation of online testing vendors, they review eight companies across 82 key criteria. Forrester ranks and evaluates testing vendors in this whitepaper to see how their testing products and platforms stack up against each other. Their findings will help you select the appropriate vendor for your firm.
Forrester discovered that Adobe is leading the vendor pack due to consistent strength across a full range of capabilities including application usability, customer satisfaction and content support. This whitepaper will provide you with an in-depth analysis of the strengths and weaknesses of various online testing vendors and will arm you with key evaluation criteria to consider when choosing a vendor.
With a complex array of online testing vendors to choose from, it is critical that marketers choose the online testing provider that can help them optimize their pages, maximize their sites usability, improve relevancy and boost conversion rates and revenues. Download this content today for a step by step guide to make the best choice.
Joseph Stanhope, Senior Analyst, Forrester Research
Joseph serves Customer Intelligence professionals. He is a leading expert on Web analytics, online testing and targeting, and Web site optimization technologies. His research focuses on the generation and application of marketing intelligence from interactive channels to deliver highly relevant and engaging online and multichannel customer experiences.
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