Although they are limited by size and budget constraints, the potential of small and medium-size businesses (SMB's) should not be underestimated.
SMB marketers may be a "little fish in a big pond,” but given their flexibility, limited bureaucracy, and direct relationships with consumers, Forrester predicts that they will be more poised than larger firms to innovate with interactive tools.
In this independent report, Forrester Research discusses common challenges facing SMB marketers and their enterprise counterparts and also provides recommendations and best practices for prioritizing marketing spend and tactics to increase innovation in 2011.
This independent report reviews:
Whether you are a little or big fish, you need to make sure that you are investing in the right technologies and tools for your organization. Download this Forrester independent report today to get steps and best practices to help your firm lead interactive innovation in 2011.
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